Wow! I read this post and was just so excited! It answered so many questions I’ve had about my platform and my author brand. So of course I had to share it on here! For those of you that are not writers, you probably won’t care too much, but I know there are several that would love to read this. You should check out her blog…lots of great information on there. Here it is:
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?